Technical Sharing
From Customer Service to CXM: An Integration Architecture Connecting Voice, Text and CRM Across Channels
Most brands install a separate AI bot on each channel, so voice, chat and CRM talk past one another and the same customer is split into disconnected fragments. This article breaks down CXM's three-layer cross-channel integration—unified customer view, system integration and cross-channel orchestration—backed by real data, so every interaction builds on the same customer record.